2^nd February 2012

FOR IMMEDIATE RELEASE

PRESS RELEASE

Relief for stressed parents as new free “Supernanny meets Disney” style iPhone app launches

Parents struggling with their children’s behaviour who are unable to call on Supernanny Jo Frost will be relieved by the launch of a new free iPhone app to help children combat negative thinking.

With the app, children learn to overcome anxiety, shyness and a lack of confidence – problems which cause their performance at school to suffer and hold back the development of vital life skills. Parents are included in the experience, with a tips section and a report on their child’s responses.

Children take an interactive journey through the story “Mikey Helps Toot-Toot”, from child confidence specialist Kidz4Mation, with Mikey the monkey and his friends, answering questions about their well-being and hunting for hidden bananas on the way.

The Good Childhood Report 2012 reveals that half a million children across the UK are unhappy with their lives. The study, by the Children’s Society’s, found that while most children are happy with their lives as a whole, around one in 11 (9%) is not. Research suggests that children who experience low levels of happiness are much less likely to enjoy being at home with their family, to feel safe when they are with their friends, to look forward to going to school, to like the way they look, and to feel positive about their future.

Developed as a joint venture with Turned On Digital, the app has an added twist to give children a laugh – literally. Each time the child finds a banana, their laugh, which they record the first time they use the app, is played back to them.

Family Coach Alan Wilson, founder of Every Family Matters welcomed the launch of the app: “I love this app because it addresses the core issue of emotional wellbeing. How we feel is directly related to what we think. Children’s well-being is a core factor for their success at school and in later life. I am glad Kidz4Mation has come up with this app to help children deal with their negative emotions.”

Seema Thobhani, Director and Co-Founder of Kidz4Mation, said: “We are on a mission to improve parenting and child well-being in Britain. Our app takes the secrets from our books and workshops, giving children the best start in life in a way they find fun. I have a job wrestling my iPhone out of my daughters’ hands, so an app seemed the perfect way to help busy parents teach their children valuable life skills.”

Kidz4Mation, the company behind the app, specialises in boosting children’s school performance and improving their behaviour by raising their confidence.

Parents can download the app, called Kidz4Mation, free from the AppStore now or by clicking on Kidz4Mation

Ends

EDITORS NOTES               

For further information contact Seema Thobhani on 07812339351, or media@kidz4mation.com

·         Alan Wilson is the founder of Every Family Matters, www.everyfamilymatters.org.uk is aiming to change the fabric of our society from the inside out. He can be contacted at info@everyfamilymatters.org.uk

·         Kidz4Mation  has changed the lives of over a thousand children since it was launched in June 2009. It has published stories which teach children life skills and runs confidence workshops for children after school and in schools. Each books teaches a different life skill, such as turning an ‘I can’t do it’ attitude into ‘I can do it’. The company was set up by Amal and Santa Simothy and Hitul and Seema Thobhani to improve children’s performance at school by raising their confidence and teaching them valuable life skills. Shyness, lack of self-esteem and bullying are just some of the problems they have helped children overcome through their books, resources and workshops.

·         The six themes taught in the books are positive thinking, gratitude, positive affirmations, believing ‘I can do it’, relaxing the mind and raising self-esteem. The books are stocked in over 20 Waterstone’s stores, area available on Amazon and can also be ordered direct at www.kidz4mation.com

·         Kidz4Mation is a member of the National Children’s Bureau and has partnered with reading charity Volunteer Reading Help to raise the confidence of there most challenged children in Britain’s primary schools.

·         Turned On Digital is a full service mobile apps development agency based in London and Manchester, UK. Since 2009, their clients have included ITN, Channel 4, SamFry and Harper Collins and their projects have been featured by the BBC, the Guardian, WIRED and Fast Company.